In conjunction with celebrating the works of Leonardo da Vinci, the 58th Edition of Salone del Mobile is adding a new term, ‘genius’, to its Manifesto. It is a deeply intrinsic part of the DNA of the event and of the companies, brands and designers that have made it such a success, as well as serving as a homage to the great Master.
The 58th edition of the Salone del Mobile.Milano will be held from 9th to 14th April at Rho Fiera Milano. In the wake of the ‘new approach’ launched with the Manifesto in 2018, the Salone is putting the spotlight this year on both the centrality of Milan, which continues to garner international plaudits and recognitions, and on the creative capacity and generosity of spirit of the industrial network that underpins it and works to deliver global excellence.
In a bid to respond properly to the structural changes in contemporary society and the ensuing rapid changes in the furnishing and design market, the Salone del Mobile is announcing two fundamental changes to its trade fair format.
As this year is an odd year, it is the turn of the biennial Euroluce and Workplace3.0 exhibitions; the latter will feature a new, widespread and crosscutting exhibition format, geared to better illustrating the evolution of the concept of the workspace, right now, ever better, a hybrid space in which duty and pleasure, professional and personal go hand in hand. The exhibiting companies will make their liquid and hybrid presence felt throughout the fairgrounds, as a faithful reflection of the social transformation of the workspace into a flexible, permeable and dynamic space, ripe for professional interaction and engagement with other day-to-day activities.
This edition will also see the launch of a new crosscutting exhibition concept dedicated to decorative and technical interior design solutions: S.Project, a versatile space in which the keywords are multisectoral approach, synergy and quality.
For more infom, log on to www.salonemilano.it