Cosentino, the Spanish world leader in the production and distribution of innovative surfaces for architecture and design, announces the opening of its Cosentino City Los Angeles Center. One of only four in the United States and one of 12 globally, the $1.7 million (1.5M€) 4,208 square-foot (nearly 400m²) indoor-outdoor space offers a high-tech, immersive experience to best serve design professionals and consumers alike in Los Angeles’ West Hollywood burgeoning design scene.
Created specifically for the world’s top metropolitan cities, the “Cosentino City” concept utilizes the latest in digital technology where architects, designers and homeowners can fully experience the expansive offering of Cosentino products, such as ultra-compact Dekton®, and Silestone®, the global leader in natural quartz surfacing. The City Centers aim to promote a collaborative and inspiring environment where designers and their clients can discuss ideas, products and designs in an open, modern space, reflective of Cosentino’s signature style.
More than 300 leaders from across Los Angeles’ architecture and design community gathered to celebrate the grand opening. In addition to enjoying delicious cocktails and Spanish tapas, guests were delighted when fashion icon and Silestone brand ambassador Cindy Crawford took to the stage for a conversation on her passion for all things design and fashion, moderated by Jessica Kantor, editor of LALA Magazine.
Notable guests in attendance included Eduardo Cosentino, EVP of Global Sales and CEO of Cosentino North America; Santiago Alfonso, Marketing Director of Cosentino Group; Massimo Ballucchi, Cosentino North America Director of Marketing; Jason Cathcart, Manager of the Cosentino LA City Center.
“With the new Cosentino Los Angeles City Center, we’ll ensure the city’s preeminent architects and designers have access in a convenient location to our latest products and expertise that underscores our firm commitment to Los Angeles and Southern California,” said Eduardo Martinez-Cosentino, CEO of Cosentino North America and EVP Global Sales, Cosentino Group.
Before bidding guests farewell, Crawford commemorated the exciting milestone by signing a slab with well wishes for her friends at Cosentino. “From the very beginning of our alliance two years ago, I felt an instant connection with the Cosentino family — it goes beyond the surface of what they craft. I’m so inspired by our shared passion for the intersection of the fashion and design worlds, and am honored to celebrate with them tonight!”
The showroom’s 3,529 square-foot (328m²) interior includes stunning exhibitions of Cosentino’s latest introductions, work areas for design professionals, and the Cosentino Selection Center – a luminary of the space. Using the latest technology, design professionals and consumers can not only instantly view detailed, high-definition images of slabs in great detail, but create lifelike renderings to envision how different Cosentino materials will appear in different residential and commercial settings, and various applications. What’s more is the 679 square-foot (63m²) courtyard, which showcases the unlimited applications of Dekton in exterior applications.
The Los Angeles Cosentino City Center is located at 8764 Beverly Boulevard, West Hollywood, CA 90048.
For more info, log on to cosentino.com