The recent DOMA Initiatives + Grohe presents Lunch [email protected] event was truly an eye-opener for everyone who attended this lively session. Held at The [email protected], this informal chat session brought together 10 selected panelists from various background to share their views on the Internet of Things (IOT) and how this simple concept of connected objects can have a big impact on how we live.
The panelists included Michael Seum from Grohe, Iko In, Publisher and Founder of iN Publishers, Joe Chan from Designtone, Lai Siew Hong from Bluwater, Nick Ling from Konzepte, Dr. Camilia Kusumo from Taylor’s University, Ar. David Chan from Design Collective Architects, Suzanne Zeidler from ZLG, Ar. Lee Cherng Yin from Formzero and Ar.Chin Pak Loong from Chinpakloong Architect. The session was moderated by Ar. Chan Mun Inn from DOMA Initiatives Berhad.
“The Internet of Things (IOT) has become an integral part of our daily life where almost everything is connected. Smart devices, integrated drawing platforms and shared spaces are just a small sample of how the IOT has transformed our life and our built environment today,” said DOMA Initiatives, the non-profit organization that hosted the event. DOMA Initiatives is Malaysia’s first independent architecture programme that aims to examine contemporary issues in architectural theory and practice inspired by the built environment.
To kickstart the discussion on IOT, these questions were raised: “When anything can be connected and everything is synced, are we all approaching singularity where individuality, identity and privacy is foregone for technology and convenience? How is the IOT affecting your life and your work and is it an indispensable tool along your productivity line?”
In Iko In’s point of view, IOT has its advantages, but the society should also not be overly dependent on it. “IOT can bring convenience; it can improve life and efficiency. To the design world, IOT can significantly enhance efficiency. It will shorten the time consumed and decrease labour costs. Desired outcome could be achieved by analysing the statistics. Perhaps in near future, we can all live like Iron Man. However, at the same time we cannot rely too much on IOT as it is a two-edged blade,” In said.
To take the discussion of IOT further, VP of Design at Grohe, Michael Seum talked about how technology can be implemented in the use of water: “I think the biggest trend is the use of technology in the bathroom, the evolution of how we use water,” Seum shared. “Water is a precious resource. We’ll need more technology to better manage how we use water. But I think from a design perspective, styling wise, we’re going to stay focused on really contemporary and cosmopolitan design. We’re making our technology more sustainable through better understanding on how we’re using water, and really shape the future of water in a much more sustainable fashion. There’s a lot of different ways you can use technology that shape the experience. And that’s what we’re going to focus on.
With a keen eye for trends and new innovations, Seum leads and manages the design team at Grohe’s Germany headquarters. Under his creative care, many of the design solutions that he and his team produced were honoured with international awards, such as the National Design Award, the Excellence in Design Award, the iF Gold Award and the IDEA Award.
A Chat with Micheal Seum
The conversation with Seum continued with a lively interview by Iko In. In this Q&A Session, Seum talked about what’s next for GROHE, especially with the advent of IOT.
Iko In: What do you love best about your role at Grohe?
Michael Seum: I love working with my team and I’m very focused on the dynamics within a design team. I believe this is the super power of a company where one of the only function is that we can visualise the future before we go there. And I love harnessing the creativity within a unique individual that I’m working with. This is probably the most enjoyable part of my job.
II: How does Grohe stand out from the rest? What are some of your brand values that truly set you apart?
MS: I think what sets Grohe apart is really our vision for the future. We’re trying to shape the future through a variety of products and services. To date, we’re one of the innovative industry leaders in the industry. We are playing with new technology for smaller home and we’re doing a lot of work on new 3-D printing technology, and we’re working across the globe with different consumers meeting all their needs within kitchen and bath space.
II: What are some the Grohe collections that were recently launched?
MS: We recently launched Atrio, which is more of a luxury product. What we’ve done with Atrio is we started from a single geometry. One geometry that designs the entire line. No other element other than circle. The approach, this design philosophy really involves the need to seek simplicity. I’m a minimalist when I design. This is really the core philosophy behind our design.
II: How has Grohe evolved throughout the years? What are some the milestones that set the stage for growth?
MS: Grohe has seen a tremendous growth evolution. Now we’re more of a lifestyle solutions company. We’re really looking at full solutions for how we live in the future. And we’ve expanded categories like ceramic tiles. We have a lot of innovations in shower, smart control technology.We are pioneers of IOT products.
Want more? See the full interview in the upcoming video which will be uploaded soon. Stay tuned!
For more information about GROHE’s products, log on to https://www.grohe.my/en_my/