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18 July 2013,
Interior design says a lot about a shop; Chatime is aware of this and takes the initiative to come up with a series of design oriented outlets to enhance their customers’ bubble tea drinking experience.
Nestled in the bustling SS2 is one of Chatime’s eco-friendly outlets. What meets the eye at first sight is the pretty counter where customers place their orders and make payment for their drinks. Sandy white-washed wooden awning and original cement counter top complemented by long colourful zinc sheets makes it easy on the eyes. Attractive as it looks, it doesn’t steal the limelight of the colourful menu that displays Chatime’s variety of drinks.
Drawing inspiration from nature, the interior of Chatime SS2 displays much rough texture and raw finishes. Fanciful spotlights, bottled lamps and hanging light bulbs fill up different areas of the shop, hinting the presence of creativity. However the main highlight is still the interactive posters hung on every corner of the red brick walls.
Every Chatime outlet boasts an individual design concept, and for this branch at SS2, the artist’s touch takes centre stage. “If you notice the creative posters hung throughout the shop, they are from the great works of a talented local artist, Didi Malau.” says Yusion Niew, Senior Marketing Specialist of Chatime Malaysia. “As you can see, Didi showcases our drinks in a completely original and catchy way. Customers will be able to relate to our drinks just by looking at the posters. This is exactly the kind of promotional effect that we want.” Yusion went on to mention that the posters not only served the purpose of blending the artist’s concept into the interior design, it also created a good platform to promote local talent.
Another highlight of Chatime SS2 would be the convertible meeting space located at the back of the shop. Yusion shares that Chatime was aware that there were many offices located in this area; hence they figured a meeting room out of the ordinary would be a good initiative. “Instead of being cooped up in the office, we reckon that a relaxing ambience like this would encourage a more fruitful meeting,” Yusion highlights. “Customers may release the blinds during the meeting to ensure privacy and make use of the chalk board. Rest assured, this meeting area is available for rent at a minimal fee.”
Chatime first hit Malaysian shores in October 2010, and in no time, Malaysians had warmed up to the culture of sipping sweet smelling milk tea whilst enjoying the chewy tapioca morsels, better known as “pearls”.
In July 2012, Chatime Malaysia made it on air! First to be served in-flight via AirAsia, everyone could now seize a bubble tea experience despite being a thousand miles off ground.
Tested and verified by SGS (the world’s leading inspection, verification, testing and certification specialist), Chatime’s tapioca starch balls contains ZERO Maleic Acid, and is completely safe to be consumed.
Other interesting Chatime outlets include the one in Mahkota Cheras which resembles a classroom atmosphere. Here, customers are invited to travel back to yester-year what with old-fashioned louvered windows and wooden doors, green chalk board, and typical old school desks and chairs. Posters made from Manilla cards and black coloured signage with labels such as “koperasi”, “bilik guru” and “tandas” further enforces the whole school look.
Moving onto Chatime Galleria at Straits Quay, this outlet takes on a more sophisticated scene which features Japanese wooden walls, classy bar tables and high stools as well as cozy corners with comfortable fabric chairs. Not one that fancies sitting in with the crowd, one can always opt for the outdoors, where there are casual rattan chairs to reside in. Sensational dim lighting within the shop delivers a calm atmosphere, encouraging small talk.
Last but not least is Chatime Sri Gombak which demonstrates a dose of extraordinary fashion. Lightings that are uniquely wrapped in black netting and finely crafted wooden chairs shows that design had been taken to its details. One can sit back and relax on perforated metal stools while enjoying the quirky colour tones paired against the white walls.
For more information, visit www.chatime.com.my