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Depths of Design
14 August 2013,
Deep Living stands for unique home designs that go beyond the conventional, combining true style with perfect functionality. Deep Living Creative Director Blaine Robert takes us deeper into the heart and mind of what makes Deep Living designs shine like no other.
The creative force behind Deep Living’s designs is Blaine Robert, Creative Designer and Design Consultant for Deep Living. Born in Canada, Blaine has been resident in the Asia Pacific region for over two decades, having worked in Japan, Hong Kong and Singapore prior to his moving to Malaysia in 2005. Blaine’s creations for Deep Living follow international design concepts and standards, drawn on his experiences from his time in Asia and his exposure to Asian architecture and design concepts.
“The name “Deep Living” refers to immersing oneself into the environment, and simply letting the beauty of your spaces and furniture cocoon you into a state of joy. Deep Living makes this happen with our continual innovation and drive to create beautiful spaces.”
When you surround yourself with beautiful things and things you love, it creates a sense of balance and wellbeing. A beautiful environment is not easy to come by, but it is entirely possible. This is truly a wonderful thing to be a part of and for this reason, I have always been driven to push the boundaries of design. As the Creative Director and Design Consultant of Deep Living Sdn Bhd, I consider myself fortunate to have the world of design at my doorstep because of the wide-range of interior design services we offer.
But first allow me to introduce Deep Living and what we stand for. Established in early 2011, Deep Living Sdn Bhd is a retailer of soft furnishing and custom-designed furniture. We also provide interior design project coordination solutions.
What sets us apart is, firstly, we design our own unique range of furniture, which is manufactured locally using locally-sourced materials. The other unique attribute of Deep Living rests within our interior design project department. Here’s where our creative power house is and we base our design criteria on those of our clients – in other words we are committed to our clients. We have a motto that goes, “we are not selling furniture; we are buying clients”, which represents our emphasis on cultivating relationships with clients based on mutual respect and meeting their expectations.
At Deep Living, I have to say the possibilities for growth and creating style are sometimes overwhelming because we receive requests and demands from people from all walks of life. But this the reason why I enjoy designing for both personal clients as well as the consumer. There’s somehow satisfaction in helping them to understand current trends while keeping my design style.
In order to go with the flow of this direction, at Deep Living, we are always at the edge of creativity to bring on something new and something better. In other words we are constantly improving ourselves to meet changing trends and market needs. Above all, I believe in bringing love and joy into people’s lives through design and furnishing.
Let me take you through one of the projects that I am particularly fond of – a double-storey bungalow in Duyong, Malacca. It is one of the most comprehensive ones we have designed so far. Everything from the floor plan to the minutest details was planned with utmost care.
Personally, the project expresses a lot of who I am as a designer. For this bungalow, I drew from my Canadian heritage as well as my years of residing in different parts of Asia. I can’t run away from what has become part of my life – so in my designs, there would always be hints of, say, Japanese-inspired elements. I have spent 12 years in Japan and I am greatly inspired by Japanese architecture and minimalist design.
In this project specifically, you would notice that throughout the interior, it has a touch of Japanese influence. I have kept it completely clutter-free while giving it as much visual impact as possible. Yes, it was challenging to incorporate substantial functionality into minimalist design, but that actually helped to bring the spaces to another aesthetic level. In this house, this is most evident in the kitchen and the bathrooms.
Nevertheless, the overall interior may not reflect what you see in conventional Japanese homes – you know, with a lot of light wood and white spaces. I have instead generously experimented with a lot of dark wood against the sleek white marble flooring. This comes from my love for modern designs with a Balinese twist where a mix of distressed woods with high gloss aluminium finishes are employed. While Japanese designs may form the starting point of most of my designs, other aspects come in to play too.
For the final touches, I incorporated a balance of sleek accessories with lush furnishing – I always apply little details carefully because these small wonders make or break styles quite impactfully. This is something I learned from my time in Hong Kong. Having immersed in the cosmopolitan’s interior design scene, which is dominated by a blend of ‘ancient culture and nouveau riche’, I coped with a steep learning curve by having to combine several diverse design elements – something that is clearly experienced in this house, especially in the bedrooms.
Windows dressing and bedding were chosen to complement each other while handpicked accessories are strategically placed to draw the eyes to the focus of the room. Everywhere, everything has a purpose. I have also designed the lighting to give off a more ambient effect. The result is a sensual but sophisticated space.
At Deep Living, because of our shared experiences and expertise, the best elements of designs are all thoroughly integrated into our designs. What this means for homeowners, our clients, is that they will be receiving a culmination of the best parts of designs – think: quality, beauty and value. In simple terms, absolutely more bang for their buck when they do decide to recruit us as their design consultants.
Deep Living, opened in 2011 is the retail arm of their factory established in 2005. Their core business is soft furnishing, interior design and build as well as manufacturers of custom-designed furniture. All Deep Living products are designed according to international design concept and standards thus establishing Deep Living as a major player in both the consumer and project industries.
Deep Living started off with a single studio of 1,200 square feet in Kota Damansara displaying its range at the time, comprising mostly Italian-import furnishing. A second studio was opened in 2011 in Georgetown, Penang. The main gallery in Sungai Besi Kuala Lumpur, opened its doors to the public in 2011.
With their motto “We are not selling furniture. We are buying clients”, Deep Living strives toward their goal of continuous innovation in all aspects of work. Deep Living pays an enormous amount of attention in cultivating their relationship with clients based on mutual respect and meeting diverse expectations. Over the years, Deep Living has produced many well trained individuals that are now extremely valuable members of their family.
DEEP LIVING SHOW GALLERY
Wisma 88, No 88, Level 1, Jalan Yew,
55100, Sungai Besi. Kuala Lumpur.
T: +603 9222 5166
F: +603 9222 5066