Feb 5, 2011

The Reincarnation of Coca-Cola Bottle

5 February 2011,

“When you recycle a plastic bottle, you’re doing something good. When you recycle 111 of them, you’re doing something great. Help your bottle become something extraordinary again.”

And that is exactly what the Coca-cola bottle has become with the 111 Navy Chair. Each chair is produced from approximately 111 recycled Coca-cola bottles, hence the name.

Emeco, the manufacturer behind the iconic aluminum Navy chair has teamed up with Coca-Cola company to give new life to the iconic Coke bottle. Each chair is made from 60% rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and fiber for strength. The 111 Navy is a replica of the 1944 classic all-aluminium Navy 1006 chair, developed by Emeco for ships during the World War II. Emeco is known to designed products that last and with this new 111 Navy Chair, they have taken a waste product and turn it into something new that will last for a long time. The chair is available in Coca-Cola Red, Snow, Flint, Grass, Persimmon and Charcoal from SPACE.