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MFID: Winning Streaks
11 May 2013,
50 contestants, 100 judges, over 500 guests. On top of honouring the top 20 most favourite designers with exclusive rewards and recognition, the MFID (My Favourite Interior Design) Award brings together the crème de la crème of the local interior design community.
The first ever My Favourite ID Award 2013 (MFID) was held at Putra World Trade Centre, Kuala Lumpur in conjunction with Perfect Livin’ exhibition on the 4th of April. MFID is an inaugural event that opens new doors and opportunities for local interior designers and architects, as the main objective was to inculcate a competitive environment to mark the current standard of design in Malaysia.
Organized by iNPublishers Sdn Bhd, MFID is the brainchild of Mr Iko In, the founder of iNPublishers Sdn Bhd. This auspicious event was made possible with the help of various sponsors, namely Nippon Paint Malaysia as the main sponsor and Perfect Livin’ as the official venue sponsor. Other sponsors include Gorenje, NSB, Novel Home Design, Goodnite Enterprise, Curtains Place and Sharp-Roxy Sales & Service.
From a pool of over 150 entries received, only 50 entries were picked to undergo a final round of judging on the award day. After enduring the intense scrutiny of 100 judges from the industry, 20 finalists emerged but only 10 went home as the “Most Favourite” Interior Designers.
During the judging process, 50 finalists were presented to the judges and public as anonymous projects, with only a number for identification. As the projects were put on display at the ID Corridor during Perfect Livin ’13, the crowd showed significant interest to projects number 5, 7 as well as 20 but the results were surprising as none of the projects which seemed to be crowd favourites made it to the Top 20.
Suspense filled the air as Angel anounced the winners.
The judging panel was made up of 100 judges featuring some big names in the industry. Among those are top local architects, international designers from various design backgrounds, established key-players who have been in the industry for many years as well as educators. With judges from such a diverse background, the outcome is definitely hard to predict as each judge will review the projects in a different way.
Apart from creativity and originality, judges determined the winners by how well they could work with different design ideas, structures, building resources as well as conventional and unconventional materials in order to bring out the best in their design.
In between the judging process and the prize ceremony, a 90-minute showcase and media conference was held at the Gifting Suite. Highlights include talks and show and tell of the sponsor’s products and services. First in line was a Nippon Paint Momento workshop, followed by short talks by Gorenje, NSB, Goodnite, Novel and Curtains Place.
The chosen Top 20 designers as voted by the 100 judges will be featured in the upcoming exclusive MFID Mook (Magazine + Book). For the 10 Most Favourite Interior Designers, they will be featured in an online TV production and will be interviewed on local radio stations. They will also be representing Malaysia in the upcoming Asia-Pacific Interior Design Awards (APIDA) and their works will be featured in the MFID Mook. Additionally, they will stand a chance to work with the top players in the home and living industry.