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14 July 2013,
Electrolux launches a new intuitive range of appliances that help Malaysians achieve blissful living at home with less time and effort.
Electrolux has just recently launched its latest range of intuitive cooking, washing and food storage appliances that have been inspired by real households in Southeast Asia. Combining cutting edge innovation with strong European design heritage, these appliances push the envelope of the brand’s thoughtful design philosophy by providing consumers with functional tools to achieve blissful living, the easy way.
The latest range of Electrolux household appliances comprises FlexFresh™and NutriFresh™ refrigerators that preserve the nutritional quality of the food while offering a more flexible approach to food storage. There’s also the CombiSteam oven that comes with five steam options and over 100 auto menus at the touch of a button. CombiSteam oven assures professional results when you combine steam with conventional cooking.
Cooking naturally leads to washing. Fret not as there’s the RealLife dishwasher which allows you to decide how to load your dirty plates. With an XXL tub, the Electrolux RealLife dishwasher offers 15% more space for loading bigger and even odd shaped items. Of course the new intuitive appliances aren’t confined to the kitchen, the Time Manager front-load range of washing machines are designed to be gentler on your clothes, your pocket and the environment at the touch of a button. The ever-popular Time Manager function offers customisable wash times based on soil level, saving time and energy with every wash.
In conjunction with the launch of these unique appliances, Electrolux Malaysia also revealed the Electrolux Mobile Kitchen, a 40-seater coach bus, custom-fitted with the Electrolux built-in-kitchen range. As the Mobile Kitchen matches
the size of an average modern kitchen today, this initiative was carried out to convince consumers that they could still share healthy meals with their loved ones despite facing apartment space constraints and severe lack of time.
For more info, visit www.electrolux.com.my