Santa Fe Interior:Me Encanta Santa Fe

Santa fe interior architecture knows where their strengths are and aims to deliver nothing but the best of designs from the heart.
Company Profile
Having already won 10 various design awards wrapped snugly under their belt, Santa Fe Interior Architecture Sdn Bhd has had 15 years of experience in the industry.
Specializing in versatility as the projects completed varies from individual to corporate, consultation to construction, hospitality to commercial, local as well as overseas in countries such as China, Holland, USA, England and Belgium.
Santa Fe prides themselves with having a successful track record and being design orientated.

W: How many years have you been in the design industry?
F: We have been working from this Bukit Antarabangsa office for about 5 years, but before this I was with a Holland based interior design firm. I am quite experienced with various types of international projects as I was also working in the USA as a designer. Come to think of it, I have been in this industry for the past 15 years. Needless to say, I’m loving everyday of it.

W: Since you’ve been to the USA, how would you compare the industry over there and here
in Malaysia? F: The industry is very different! In the USA, interior designers are an important professional title just like being a doctor or a lawyer where one needs to obtain a certificate of profession. But in Malaysia, just about anyone, even a fresh graduate can already be a designer.
Clients in the USA truly put value and importance on good designs. Spending power of course makes a big difference; hence the industry there is thriving more compared to our local industry.

W: What made you decide to open up your own interior design firm?
F: During my employment at the Holland based company, I was travelling a lot. But then I got married and had a baby so I decided to resign as the travelling lifestyle was way too hectic. I rested at home but after 9 months, my old clients began contacting me again and even decided to drop by my home to inquire about various projects they wanted me to take on. So that sparked up the desire to open my
own firm. It’s a big decision to make as this line requires a lot of patience because of its long hours and constant change especially datelines to meet when it comes to commercial projects. But I know I’ve made the right choice.

W: What is the biggest challenge you face in the industry?
F: Doing well is one thing, but continuing a streak of good designs and business is another thing. Though I’m proud to say that is one of our strengths. We handle clients who have high tastes but still want to maintain the cost hence we’ve sort of had our expertise in achieving expensive and classy look at a minimal cost.
There are three important principles in design; firstly the design concept, then planning a nice and smartly used layout and lastly emotions must be put in the design.

W: What does branding mean to you?
F: Clients look for interior designers based on the styles that they hold expertise in, so its very important to own or have strength in various styles. Lucky for us, although we only have a handful of clients, they have been with us throughout the years!

INFO
SANTA FE INTERIOR ARCHITECTURE SDN BHD
5, Jalan BU 1/1 Taman Bukit Utama Bukit Antarabangsa, 68000 Ampang Selangor, Malaysia.
TEL
+603-4107 3822
FAX
+603-4147 3866
WEBSITE
www.santafeia.webs.com